Na-adjective (keiyodoshi), Adverb (fukushi), Suru verb
stiff; starchy
Onomatopoeic or mimetic wordUsually written using kana alone
刺激を受け続けると肌の保護作用により角質が肥厚して、ゴワゴワしたり硬くなって、毛穴が目立ってきます。If it continues to be stimulated the skin's protective function causes thickening and it becomes stiff and hard with pores that stand out.
Also written 強々【ごわごわ】