blending of cultural heritage elements with creative modern designs to produce innovative products and services (often used attributively, as in 文創商品|文创商品[wen2 chuang4 shang1 pin3]) (abbr. for 文化創意|文化创意[wen2 hua4 chuang4 yi4])
trad. 文創
Also written 文創【wén chuàng】